people to it, what social media is about, you need to use it strategically, facebook is like a personal, intimate environment, you want to have conversations with your fans, ask their opinions but twitter is just about spreading great information, you want to send videos, pictures, links to interesting articles and it will have your name on it, bring people back to your site. >> sometimes people feel like those things are pushy, like is there a way that you can send something out that you intrigue people and they kind of lean in and they go to -- >> it's got to be good. don't send boring tweets. don't -- it has to be related to what you're doing -- >> cut through all the noise out there. >> people need to want it. but if you're solving a problem for them and really speaking to a need, they are going to want to get those tweets. >> when you say rich and famous, how rich can you get on being a blogger? >> so let's say with the shoe example. you start to build a following. people start coming to your site who also have big feet and want to wear sexy shoes. you get a sponsorship, maybe somebody like 9 west or cole haan who has that size and has sexy shoes who want to sponsor you, that's where the money starts coming in.